Get Fit with Break The Mould

Online lifestyle and general fitness coaching

Online contest prep coaching

Provided by Athletic Figure British Champion

Claire Crowther


Why choose me as your coach?

My name is Claire Crowther, I am a UK based Athletic Figure British Champion. I started my unique and inspiring fitness journey back in 2009. At this time I was morbidly obese and unhappy. I had just gone through my first divorce and I had a young daughter to care for whilst studying for a degree at university. I made the decision to overhaul my life and lose the excess weight after being humiliated by a patient at work who called me fat. 18 months later I had shed 84lb! Once I knew what I was capable of I set my sights at getting in the best shape of my life. I started training with heavy weights and followed a competition prep plan. I learned the importance of a good diet and training and I soon had a ripped six pack and felt amazing. I gave up my career as an NHS midwife to retrain to become a level 3 personal trainer and coach. I gained extra qualifications in sports nutrition and I started competing in bikini fitness shows. I did well in 2016 and 2017 and gained my Pure Elite pro card at my 1st show. But I knew there was more in the tank. I took 2 years out from competing to grow my physique and came back to the stage in 2019 as a Figure Athlete. I won my class at the UKUP qualifier event in October 2019 and went on to take 1st place at the British Finals. It was a tough prep as I went through a 2nd divorce, dealt with mental health issues and moved house but I made the best of myself and ended the year on a high. In 2021 I graced the stage again and placed 1st in Figure with 2BrosPro at the Graftism regional qualifier and went on to compete and win my category at the first Arnold Classic UK in the NEC in Birmingham. I also competed with PCA and placed 2nd in Trained Figure and finished my 2021 season with a Trained figure win at the UKUP Pro show. I run my business with the aim to inspire others to make positive changes to their lives. I have appeared on television discussing my story and also been featured in several magazines including muscle and fitness hers. If one person. changes their life because of me then that makes my job the best in the world. 

I provide online coaching plans for any health and fitness goal including competition prep packages.


About Break The Mould

Claire Crowther Personal Trainer and Online Coach

As a professional online coach, my passion is to guide people towards a healthier lifestyle. I set up Break The Mould because my own personal journey gave me a unique perspective on how it feels to be dissatisfied with your body and not know how to make positive healthy changes that provide results that last. Everybody is unique, with their own strengths and limitations. My method is to build a custom plan based on your health, schedule and more importantly, fitness goals. I aim to transform your body and influence you to make more mindful decisions when it comes to your health.


What I Do

The Fast Track to Fit

I provide professional, certified fitness programs and nutrition plans designed to help you reach and maintain your health and fitness goals. Check out my offerings below and choose one suitable to your ambitions and lifestyle.


Muscle Building

Plans to help you grow quality

Weight loss

Look Good, Feel Good

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Competition prep

Shine on stage

Figure Posing

Online sessions to get your ready to pose effectively on stage

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Client Testimonials


Claire has been my coach since September 2018, since then I have placed top 5 in every show often placing 1st or 2nd and am preparing to start my 2020 season with her this May for my 3rd year competing. Claire is knowledgeable and doesn't beat around the bush, her approach is no BS and straight to the point which is exactly what a client like me (who can usually sweet talk her way out of anything) needs in order to stop me making excuses and help me commit fully, after all coaches and clients have to work hand in hand together.

Claire is a coach you want to make proud, she invests so much time and effort to her plans and ensures they are individual to you always putting your health and needs first. Some people can't cope with people who are honest, but honesty is key and Claire will always do what is best for you to bring your best package to stage. She is no longer just my coach but also now one of my closest friends and someone who I will always put my full faith and trust into.

Emily Harper-Hemming


Contact Me

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